• Distributor of exclusive brands in Israel

    Since its creation in 1986, FM Optics (Fair Marketing Ltd.) has acquired extensive experience and an excellent reputation in the marketing and distribution of international optical brands in Israël, the company’s home market. Today, FM optics is the exclusive distributor in Israël for Byblos, Genny and Gipsy.

  • Design and international marketing

    Always eager to innovate, FM Optics started to design and develop its own brands. JUST was introduced in 2011 and Treboss in January 2017. This year, we are very proud and happy launch our new brand: Mensch.

  • International expansion

    FM optics continues to expand and looks for distribution partners around the world, companies eager to join the “Stars Club Program”, FM Optics international distribution partnership program. For more information about distribution opportunities please contact us.


Join our
Stars club

Want to add a successful collection
to your shop or to your portfolio ?
For more information contact us today.


Meet our team

Passionate about our work, attentive to our customers, in tune with the latest trends

Sigal Yosef-CohenSigal Yosef-Cohen

Sigal Yosef-Cohen


Yaffa SimchonYaffa Simchon

Yaffa Simchon


Ori JosephOri Joseph

Ori Joseph


Eliron TobyEliron Toby

Eliron Toby

Chairman, Board of Directors

Benny MarcoBenny Marco

Benny Marco

Sales Representative, Israel

Moti RosenMoti Rosen

Moti Rosen

Sales Representative, Israel


Stay tuned

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