• Distributor of exclusive brands in Israel

    Since its creation in 1986, FM Optics (Fair Marketing Ltd.) has acquired extensive experience and an excellent reputation in the marketing and distribution of international optical brands in Israël, the company’s home market. Today, FM optics is the exclusive distributor in Israël for Byblos, Genny and Gipsy.

  • Design and international marketing

    Always eager to innovate, FM Optics started to design and develop its own brands. JUST was introduced in 2011 and Treboss in January 2017. This year, we are very proud and happy launch our new brand: LOUIS BLERIOT.

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Meet our team

Passionate about our work, attentive to our customers, in tune with the latest trends

Sigal Yosef-CohenSigal Yosef-Cohen

Sigal Yosef-Cohen

CEO

Yaffa SimchonYaffa Simchon

Yaffa Simchon

CFO

Ori JosephOri Joseph

Ori Joseph

CMO

Eliron TobyEliron Toby

Eliron Toby

Chairman, Board of Directors

Benny MarcoBenny Marco

Benny Marco

Sales Representative, Israel

Erez TeremErez Terem

Erez Terem

Sales Representative, Israel

Moti RosenMoti Rosen

Moti Rosen

Sales Representative, Israel

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